The Golden Cannabis quality certificate mark is a testament to the fair sale of hemp products. As a clear graphic and formal signal, it reaches customers’ awareness, increasing trust in the product. The advantage of the Golden Cannabis quality certificate is the identification of the impact of the distribution channel on the product’s compliance with the specified requirements. It also demonstrates care for the customer, because the manufacturer or seller certifies the honesty and quality of its product thanks to the opinion of an independent laboratory. Having a Golden Cannabis quality certified product in the assortment facilitates trading, which supports the activities of entrepreneurs.